Assure
Assure verb - To ease the grief or distress of.
Keep
Keep verb - To mark with an appropriate practice, rite, or ceremony.
Common collocations
Both words in one sentence
- Even when they realize the patient probably has a secret, they only occasionally bother to try to talk the patient alone or assure them they will keep the secret.
Source: Be as Unhelpful as Possible -
Alain Poher, as Head of the Senate, assured the interimnote A satirical article joked he would assure a full seven-years term if he had to keep being a surrogate Head of State.
- Invoked in one of SBG's attempts to get ROH wrestlers to sign more exclusive contracts was to assure them they could keep their Pro Wrestling Guerilla dates and then told fans that PWG was an excellent promotion.
Source: Friendly Fandoms
Cite this Source
Keep and Assure. (2016). Retrieved 2026, August 03, from https://thesaurus.plus/related/assure/keep
Assure & Keep. N.p., 2016. Web. 03 Aug. 2026. <https://thesaurus.plus/related/assure/keep>.
Keep or Assure. 2016. Accessed August 03, 2026. https://thesaurus.plus/related/assure/keep.
Google Ngram Viewer shows how "assure" and "keep" have occurred on timeline