Bait and switch and What-it-takes

Bait and switch noun - A deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product.

What-it-takes and bait and switch are semantically related. In some cases you can use "What-it-takes" instead a noun phrase "Bait and switch".

Bait and switch and what-it-takes are semantically related. Sometimes you can use "Bait and switch" instead a noun phrase "What-it-takes".