Banner
Banner noun - An attention-getting word or phrase used to publicize something (as a campaign or product).
Usage example: after the near accident, the nuclear power station is now operating under the banner of “safety first”
Watchword and banner are semantically related in motto topic. In some cases you can use "Watchword" instead a noun "Banner".
Watchword
Watchword noun - An attention-getting word or phrase used to publicize something (as a campaign or product).
Usage example: their latest watchword turns up in every ad from that company
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Synonyms for Watchword
Cite this Source
Watchword and Banner. (2016). Retrieved 2026, August 10, from https://thesaurus.plus/related/banner/watchword
Banner & Watchword. N.p., 2016. Web. 10 Aug. 2026. <https://thesaurus.plus/related/banner/watchword>.
Watchword or Banner. 2016. Accessed August 10, 2026. https://thesaurus.plus/related/banner/watchword.
Google Ngram Viewer shows how "banner" and "watchword" have occurred on timeline