Build-up and Blurb

Blurb and build-up are semantically related. in someone topic. In some cases you can use "Blurb" instead a noun phrase "Build-up".

Blurb noun - A promotional statement (as found on the dust jackets of books).

Build-up and blurb are semantically related. Sometimes you can use "Build-up" instead a noun "Blurb".