Catchphrase and Catchword

Catchphrase noun - An attention-getting word or phrase used to publicize something (as a campaign or product).

Catchword and catchphrase are semantically related in saying topic. In some cases you can use "Catchword" instead a noun "Catchphrase".

Catchword noun - A word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page.

Catchphrase and catchword are semantically related in motto topic. You can use "Catchphrase" instead a noun "Catchword". popular alternative