Consumer research and Marketing research

Consumer research noun - Marketing research that yields information about the motives and needs of different classes of consumers.

Marketing research and consumer research are semantically related. In some cases you can use "Marketing research" instead a noun phrase "Consumer research".

Marketing research noun - Research that gathers and analyzes information about the moving of good or services from producer to consumer.

Consumer research and marketing research are semantically related. Sometimes you can replace phrase "Consumer research" with "Marketing research", this phrases are similar.