Gimmick
Gimmick noun - A clever often underhanded means to achieve an end.
Usage example: that free magazine subscription they offer is just a sales gimmick to get you to buy their product
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Synonyms for Gimmick
Scheme is a synonym for gimmick in stunt topic. In some cases you can use "Scheme" instead a noun "Gimmick", when it comes to topics like publicity device.
Mutual synonyms
How words are described
| old | old gimmick | old scheme |
| long | long gimmick | long scheme |
| exact | exact gimmick | exact scheme |
| particular | particular gimmick | particular scheme |
| Other adjectives: similar, usual, specific, current, standard, original, simple, actual, entire, real, big, great, evil, little, main, new, unique, primary, basic, last, different. | ||
Both words in one sentence
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Similar to the billion stormtrooper/clonetrooper variants mentioned above, sort-of a reversal in Transformers: characters that are completely different from one other can be the same toy with a different colour scheme/minor gimmick/face sculpt.
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Hijacked by Ganon: He turned out to be the 'Higher Power' that the Ministry of Darkness answered to, revealing that the entire Ministry of Darkness gimmick was all a scheme against Steve Austin at the expense of McMahon's own family.
Source: Wrestling / Vince McMahon
Cite this Source
Scheme and Gimmick. (2016). Retrieved 2026, July 21, from https://thesaurus.plus/related/gimmick/scheme
Gimmick & Scheme. N.p., 2016. Web. 21 Jul. 2026. <https://thesaurus.plus/related/gimmick/scheme>.
Scheme or Gimmick. 2016. Accessed July 21, 2026. https://thesaurus.plus/related/gimmick/scheme.
Google Ngram Viewer shows how "gimmick" and "scheme" have occurred on timeline