Hoopla and Squib

Hoopla noun - A state of noisy, confused activity.

Squib and hoopla are semantically related In some cases you can use "Squib" instead a noun "Hoopla".

Squib noun - Firework consisting of a tube filled with powder (as a broken firecracker) that burns with a fizzing noise.

Hoopla and squib are semantically related in publicity topic. Sometimes you can use "Hoopla" instead a noun "Squib", if it concerns topics such as public notice of sale.