Mass-market and Unsophisticated

Mass-market adjective - Fit or likely to be sold especially on a large scale.

Unsophisticated and mass-market are semantically related. In some cases you can use "Unsophisticated" instead an adjective phrase "Mass-market".

Unsophisticated adjective - Lacking in worldly wisdom or informed judgment.

Mass-market and unsophisticated are semantically related. Sometimes you can use "Mass-market" instead an adjective "Unsophisticated".