Run-up
Run-up noun - A substantial increase over a relatively short period of time.
Both words in one sentence
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A batch of videos are usually released in the run-up to a movie release, starting with Ant-Man.
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However, the increasing popularity of Christmas among retailers has led to some people adopting earlier and earlier starts to the season, with many people starting the run-up as early as the day after Thanksgiving in America.
Cite this Source
Starting and Run-up. (2016). Retrieved 2026, August 07, from https://thesaurus.plus/related/run-up/starting
Run-up & Starting. N.p., 2016. Web. 07 Aug. 2026. <https://thesaurus.plus/related/run-up/starting>.
Starting or Run-up. 2016. Accessed August 07, 2026. https://thesaurus.plus/related/run-up/starting.